News Sheets
Perlanova on tv

Perlanova on tv

In the makeover program 'De Grote Tuinverbouwing', our fusion hydrangeas were a beautiful addition not in the garden, but in the living room.

Watch the broadcast here
Fusion Hydrangea on Floranews.com

Fusion Hydrangea on Floranews.com

"In addition to the many existing hydrangea varieties, PerlaNova from Zevenhuizen has now developed a new concept: 'Fusion Hydrangea'. These are special standard hydrangeas in various colors in the 21 cm pot size. The ‘Fusion Hydrangea’ continues to change color and blooms for no less than five months."

Read the full Floranews.com article here

My Beautiful Riviera through to the Dutch Tulip Awards final!

My Beautiful Riviera through to the Dutch Tulip Awards final!

 My Beautiful Rivièra has advanced to the final of the Dutch Tulip Awards, and we are already thrilled about this.

 This week, a professional jury will choose the winner.

 Winning this prize would be a fantastic boost for us!

 Fingers crossed ;-)

 

The introduction of our new varieties was a huge success!!

The introduction of our new varieties was a huge success!!

Over the past few weeks, we have launched 6 new MY BEAUTIFUL varieties.

We are very proud of the positive reactions and the tremendous interest we have received over the past few weeks.

All of this gives us the confidence that we have taken the right path with our unique breeding products. 

Breeding requires discipline!

Breeding requires discipline!

Carlo Hoogendoorn has always found breeding interesting: “In my younger years, I crossed all sorts of things without too much discipline. And I have come to realize that it is precisely discipline that leads to results in breeding. I have managed to muster that discipline with cut hydrangeas, because the results reflect that. Then you naturally become enthusiastic, and the failures that are part of the process are easier to bear.”

read the full article on hortipoint.nl

Cut hydrangeas are eye-catchers.

Cut hydrangeas are eye-catchers.

“Voluminous, diverse in color, quite exclusive and trendy. Not everyone knows that they are available as cut flowers at all. Our range distinguishes itself through diversity, good quality, and a tight sorting.” 

read the full article on Royalfloraland.com

Our mission is clear

Perlanova was founded by Carlo and Martijn with a passion for breeding outstanding cut Hydrangeas that not only captivate you with their beauty but also excel in cultivation, transport and vase life.

Research and innovation

Years of dedicated research and innovation have led to the creation of Hydrangeas that set new industry standards. This commitment resulted in hydrangea varieties with unmatched aesthetics and reliability.

My Beautiful

PerlaNova Breeding specializes in breeding both cut and pot Hydrangeas under the My Beautiful® brand. These Hydrangeas stand out for their distinctive colours and strong, well-rounded blooms.

With a bright look into the future

By continuously adapting to market trends and grower needs and carefully expanding the quality varieties we can ensure that My Beautiful® Hydrangeas remain at the forefront of the industry. 

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