Our mission is clear
Perlanova was founded by Carlo and Martijn with a passion for breeding outstanding cut Hydrangeas that not only captivate you with their beauty but also excel in cultivation, transport and vase life.
Our Story
PerlaNova Breeding was founded out of a passion for breeding exceptional cut hydrangeas. From the very beginning, our mission was clear: to develop varieties that not only enchant with their beauty but also excel in cultivation, transport, and vase life.
Years of dedicated research and innovation have led to the development of hydrangeas that set new standards within the industry. This dedication resulted in My Beautiful®, a brand that reflects our expertise in developing hydrangeas with unparalleled aesthetics and reliability. By continuously adapting to market trends and the needs of growers, PerlaNova Breeding ensures that My Beautiful® hydrangeas remain leading the sector.
Innovative breeding program for hydrangeas
Quest for perfection
Our cut and potted hydrangeas are good, but can they be even better? With that thought in mind, we reserved 5,000 m² in our nursery to start breeding hydrangeas. Since 2008, we have been improving our varieties – in search of the best of the best. We are constantly expanding our assortment with special varieties. We propagate them for sale, but as a grower, you also have the option to include our My Beautiful hydrangeas in your assortment.
What characteristics do we look for in our hydrangeas?
My Beautiful hydrangeas have the characteristics that growers, wholesalers, florists, and consumers desire. We improve them in areas including:
- Disease resistance
- Reliability of flowering
- Flowering color: because our hydrangeas color beautifully, you can harvest them for a longer period
- Transport characteristics: our flowers are strong enough to transport
- Appearance: you offer your customers exclusive varieties
- Vase life: your customer will enjoy our hydrangeas for a long time
- Tissue culture plants (in vitro)
- Unrooted cuttings
- Rooted cuttings
- Production plants (2-liter pot or 10-liter pot)
- You will also receive extensive advice on all aspects of growing your new hydrangea varieties.
Extensively tested
We have extensively tested our new hydrangea varieties. You know all the details of the cultivation in advance and in which market the hydrangea is commercially interesting. Thanks to our preliminary work, you make a reliable investment.
Good start for growers
If you want to grow a My Beautiful strain, you choose the starting material yourself. For example:
Forcing and Pruning varieties
Forcing varieties
These hydrangea varieties have been specially bred for forcing in a warm environment, allowing growers to achieve early flowering well before the traditional start of the season. These varieties have been specifically developed to perform optimally under controlled conditions and ensure vibrant flowers of exceptional quality. Even when brought into early bloom, they retain their excellent vase life and superior flower quality. This makes them a reliable choice for growers who want to maximize their production before the regular season.
Pruning varieties
These varieties are repeat-flowering, meaning they have been specially bred to flower on young wood. They are ideal for pruning and topping, which helps to spread flowering throughout the entire season. As a result, these varieties can continue to bloom late into the season while maintaining high-quality flowers.
Would you like to include our exclusive varieties in your assortment? Contact us to discuss the possibilities.
