PerlaNova supplies innovative, sustainable, and high-quality hydrangea varieties that help growers succeed in a competitive market.

Perlanova is a leading breeding company, specialized in developing unique hydrangea varieties for both pot and cut flower cultivation.

Since 2008, we have focused on innovative and sustainable varieties that meet the highest quality standards of growers and consumers.

 

Our tireless pursuit of perfection

At PerlaNova Breeding, we believe that perfection is a process. Our breeding team works tirelessly to refine every variety so that every flower meets the highest quality standards. We focus on vibrant colors, strong stems, and full, beautifully round flower heads that enhance the appearance of the hydrangea. In addition to aesthetics, we prioritize essential benefits for growers and consumers: disease resistance, reliable flowering, long vase life, and excellent transport resistance. Every My Beautiful® hydrangea is the result of careful selection and years of refinement. Through our partnership with HiBreeding, we make these premium hydrangeas available worldwide. For us, excellence is not just a goal; it forms the foundation of everything we do.



MY Beautiful - Hydrangeas just that little bit different!

Under our brand MY Beautiful, we offer an exclusive selection of hydrangea varieties that have been thoroughly tested for cultivation characteristics and market potential.

Only the best varieties receive the MY Beautiful label, with which we guarantee quality and distinctive hydrangea varieties.

Available worldwide

The MY Beautiful varieties are available worldwide:

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Our mission is clear

Perlanova was founded by Carlo and Martijn with a passion for breeding outstanding cut Hydrangeas that not only captivate you with their beauty but also excel in cultivation, transport and vase life.

Research and innovation

Years of dedicated research and innovation have led to the creation of Hydrangeas that set new industry standards. This commitment resulted in hydrangea varieties with unmatched aesthetics and reliability.

My Beautiful

PerlaNova Breeding specializes in breeding both cut and pot Hydrangeas under the My Beautiful® brand. These Hydrangeas stand out for their distinctive colours and strong, well-rounded blooms.

With a bright look into the future

By continuously adapting to market trends and grower needs and carefully expanding the quality varieties we can ensure that My Beautiful® Hydrangeas remain at the forefront of the industry. 

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